FACT: 95% of Salespeople Talk Too Much and Listen Too Little
Q: Why is this?
Many sales are lost due to the lack of a procedure for presenting product capability. The symptoms associated with poor sales presentation skills include:
- Sales calls that lose momentum
- Customers that lack enthusiam about your product
- Price or product objections
- Losses to competition
- Stalls such as: “I’d like to think about it.”
When a consistent procedure is used, sales presentations are focused on specific, high-priority needs. Your solution is viewed as unique to the customer. Salespeople win more business, at the right price.