FACT: 86% of Salespeople Ask the Wrong Questions
Q: Why is this?
The Question is the number one tool the salesperson has for managing sales calls. It’s surprising how many salespeople are poor performers when it comes to asking the right questions. The Best Questions actually “Open” the sale. And you can’t close a sale unless you’ve opened it.
- Poor Questioning leads to resistance in the form of Objections
- Poor Questioning doesn’t allow product or company differentiation
- Poor Questioning leads to poor sales strategy
All of this is curable with Action Selling Certification.